Our relentless intraday bidding on 1MM keywords drove 400% YOY growth
This growth-oriented startup is an innovative online beauty company based in San Francisco. Scaling efficiently with paid search was challenging and they had spent very little in this channel.
bid changes in Q4 2017
exact match search impression share
New Engen’s Approach
The partner was impressed by New Engen’s detailed approach to our tech. We believed our innovative approach could change the shade of their search campaigns. In the beginning, we aimed to hit a growth rate month-over-month, so with the partner’s approval, we focused on volume instead of CPA.
Since this partner didn’t mind working with a higher CPA to increase volume, we sought out additional keyword opportunities. This allowed our team to quickly build out campaigns with more than a million keywords, while concurrently focusing on the valuable, but time-consuming long-tail keywords.
We drove 400% increase YOY in search budget, while meeting both ROI & efficiency targets.
At a scale unmanageable by humans, the unique combination of our team and our tech performed 2.9MM bid adjustments on these keywords over the quarter, achieving 72% exact match search impression share and 1,268 conversions.
We drove a 400% increase year-over-year in search budget, while meeting both ROI and efficiency targets set in tandem between our team and our partner. We worked closely with the partner to keep them apprised on ad spend, and we were singularly focused on growth and building volume. This gave us the latitude to add a little color to our efforts and quickly scale.
The success and efficiencies of these campaigns poised the partner for further growth.
After we crushd it in search, we wanted to build on our success and help the partner expand into additional channels, including Shopping and Bing Search, to drive further growth. Our expertise also encouraged this partner to let us run multiple test to improve their landing page experience.
While this partner started fairly small in scale, after aggressive bidding and growth-oriented efforts, we helped them acquire a range of new customers. Our success earned their trust, which allowed us to iterate in their favor.
Our team and our tech continuously iterated in Google Shopping and Bing Search and are looking for more opportunities to help this partner succeed.