We multiplied return on investment for ad spend by nearly 4X
This early-stage luxury slipper company in San Francisco is known for both comfort and style. The two co-founders found it increasingly difficult and time-consuming to manage their Facebook ad campaigns in a crowded market.
New Engen’s Approach
We wanted to help this partner break through the noise of this industry to showcase their products. Months after perfecting their slippers and launching online, they had only seen limited success. Building on our knowledge of both footwear companies and luxury brands, our team started by learning more about their products to develop a new path to increase revenue.
Following a conversation with the founders and a review of their assets, we internally found a few gaps where we could maximize results for the company. We quickly identified impactful strategies and tactics to increase revenue.
We developed new, sophisticated creative to match the company’s style and tone.
For example, the bulk of our initial success came from the data we gathered from prospecting DPAs, rigorous testing of prospecting audiences and, especially, creative video and image testing. Our tech identified high-performing ads and automatically terminated low-performing ads.
This allowed us to dive into the details. Our team leveraged their assets and continued to iterate on both the winners and ads that only showed a slight improvement in performance. We developed new, sophisticated creative to match the company’s style and tone. We tested into different prospecting audiences, which gave us plenty of data to work with as we began to see results.
New Engen has been an integral part of this partner’s growth plan since they engaged us at less than a year old. Working closely with the partner, we structured a successful, highly-efficient campaign, increasing revenue and reaching 4X return on investment for ad spend during the holiday sales season, a critical period in the luxury slipper market.
With our holistic approach, we maintained the company’s success, even during anomalies. Our approach also gave us the opportunity to take advantage of unforeseen gifts, such as a celebrity’s interest in their products. After early successes with Facebook and at our recommendation, this boutique luxury brand expanded their digital marketing, now trusting us with their search and shopping campaigns. As a result of their now-efficient CPAs, we’ve doubled the company’s spend, increasing their revenue with incredible efficiency.
Stepping into Success
Taking a look ahead, we began prepping for the company’s new product line. We anticipate that the partner’s offerings will bring them much more success heading into warmer, seasonal weather, alongside an increase in gifting opportunities for their target audience during the upcoming holidays.
A bit of research and focused testing led to major success for a new company, multiplying ROI by 4X. We’re continuing to iterate on creative variations to further engage new and established audiences.
It didn’t take long for us to find the matching slipper for this Cinderella. As a Facebook partner, we can always test new concepts. Plus, our technology lets our team react more fluidly to changes in the channel and build audiences and matching creatives quickly.