Amplify Your Facebook Ad Performance

We love a challenge, which is why our tech is designed to give you the upper hand to tackle a volatile, black box platform like Facebook.

New Engen is proud to be an official Facebook Marketing Partner
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Our technology makes sweeping changes at scale, enabling rapid audience and creative testing, to find the delicate balance between growing revenue and achieving your target CPA.

Drivers of Success on Facebook

  • Aggressive audience experimentation to identify winners
  • Performance-based CPA and ROAS bid control
  • Intraday budgeting adjustments
  • Regularly testing in-house creative concepts

NEW ENGEN TECH

Key Features of Our Platform

Intra-day Budgeting

Our technology adjusts to spikes throughout the day, week, month, and season. We are able to make adjustments based on that data multiple times a day, even hourly, if necessary.

Ad Fatigue Detection

Our technology detects performance 'fatigue' in creative assets, triggering a change from the creative pipeline at the optimal time to get the most performance out of your creative assets.

Creative Pipeline

We can queue ads to be published based on customizable parameters, auto-publishing the next creative in the pipeline once an ad starts to fatigue or based on a predefined schedule.

Systematic Creative Tagging

We have the capability to methodically test and learn from creative variations by capturing the defining qualities of an image automatically through algorithm-driven image scanning.

Performance Copy Recommender

The copy recommender tool reviews all copy to provide context on ad performance. The innovative tool is searchable, scores each term, and gives recommendations for new copy to test.

Rapid Creative Production & Iteration

Our in-house creative team rapidly iterates on design & copy to land on new winning ads. Our internal dashboards inform our team of when to cycle in new ads to challenge top performers.

 
 
 
 

Digital channel integration is essential to every winning marketing strategy. We have deep experience across Facebook, Google, Instagram, Bing, and Amazon to ensure different channels complement (not compete with) one another to optimize your digital budget.

Our solution is holistic with unparalleled precision and breadth.

Facebook

Facebook

Google

Google

Bing

Bing

Instagram

Instagram

YouTube

YouTube

Google Display Network

Google Display

Google Shopping

Google Shopping

Snapchat

Snapchat

Amazon

Amazon

Learn More About New Engen

Let us show you how our custom-designed tech amplifies your customer growth.

Smart Creative Tagging

Personalized Reporting

Predictive Performance Recommender

Ad Fatigue Detection

Comprehensive Creative Pipelines

Audience Expansion Platform

Dedicated Account Management

Innovative Ad Copy & Design

Take the Next Step

Contact Us
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