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    <title>New Engen Insights</title>
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    <description>Latest insights and thought leadership from New Engen</description>
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    <title><![CDATA[Welcome to Camp New Engen: A New Kind of Marketing Summit]]></title>
    <link>https://newengen.com/insights/camp-new-engen-2026/</link>
    <guid>https://newengen.com/insights/camp-new-engen-2026/</guid>
    <pubDate>Wed, 18 Mar 2026 17:18:41 GMT</pubDate>
    <description><![CDATA[Camp New Engen is an invite-only summit for marketing leaders exploring AI, creative, measurement, and the future of growth. Apply to attend.]]></description>
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    <title><![CDATA[Instagram Trends: April 2026]]></title>
    <link>https://newengen.com/insights/instagram-trends/</link>
    <guid>https://newengen.com/insights/instagram-trends/</guid>
    <pubDate>Mon, 30 Mar 2026 18:41:22 GMT</pubDate>
    <description><![CDATA[What's trending on Instagram in April 2026 — trending audio, viral Reels formats, and carousel trends with brand strategies. Updated every Monday.]]></description>
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  <item>
    <title><![CDATA[Influencer Marketing Trends March 2026]]></title>
    <link>https://newengen.com/insights/influencer-marketing-trends-march-2026/</link>
    <guid>https://newengen.com/insights/influencer-marketing-trends-march-2026/</guid>
    <pubDate>Mon, 02 Mar 2026 22:57:37 GMT</pubDate>
    <description><![CDATA[The Staples Baddie, creator programs from Urban Outfitters and Sephora, and Easter cost benchmarks. March 2026 influencer marketing trends.]]></description>
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    <title><![CDATA[March 2026 TikTok Trends: Viral Moments You Need to Know]]></title>
    <link>https://newengen.com/insights/march-2026-tiktok-trends/</link>
    <guid>https://newengen.com/insights/march-2026-tiktok-trends/</guid>
    <pubDate>Mon, 23 Mar 2026 15:10:09 GMT</pubDate>
    <description><![CDATA[Harry Styles' new album, Oscars red carpet content, Don Toliver dances & Bachelorette premiere—discover March 2026's top TikTok trends + how to jump in.]]></description>
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    <title><![CDATA[Influencer Marketing Trends February 2026: Culture, Cost & Creator Strategy]]></title>
    <link>https://newengen.com/insights/influencer-marketing-trends-february-2026/</link>
    <guid>https://newengen.com/insights/influencer-marketing-trends-february-2026/</guid>
    <pubDate>Thu, 19 Feb 2026 21:11:49 GMT</pubDate>
    <description><![CDATA[CPMs rose 29% by Valentine's week. Here are the influencer marketing trends defining February 2026 — and what brands should do next.]]></description>
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    <title><![CDATA[2025 Benchmark Report for Active Lifestyle Brands]]></title>
    <link>https://newengen.com/insights/active-lifestyle-report-2025/</link>
    <guid>https://newengen.com/insights/active-lifestyle-report-2025/</guid>
    <pubDate>Wed, 04 Feb 2026 21:23:09 GMT</pubDate>
    <description><![CDATA[Discover key marketing benchmarks, consumer trends, and growth strategies for active lifestyle brands in 2025. Download the free New Engen report now.]]></description>
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    <title><![CDATA[New Engen Acquires Grapevine to Expand Creator-Led Paid Social Capabilities]]></title>
    <link>https://newengen.com/insights/new-engen-acquires-grapevine-to-expand-creator-led-paid-social-capabilities/</link>
    <guid>https://newengen.com/insights/new-engen-acquires-grapevine-to-expand-creator-led-paid-social-capabilities/</guid>
    <pubDate>Tue, 03 Feb 2026 15:13:13 GMT</pubDate>
    <description><![CDATA[New Engen acquires Grapevine to scale creator-powered paid social, enhancing performance content and whitelisted campaign capabilities for brands.]]></description>
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    <title><![CDATA[February 2026 TikTok Trends: Viral Moments You Need to Know]]></title>
    <link>https://newengen.com/insights/february-2026-tiktok-trends/</link>
    <guid>https://newengen.com/insights/february-2026-tiktok-trends/</guid>
    <pubDate>Mon, 23 Feb 2026 22:35:21 GMT</pubDate>
    <description><![CDATA[Grammys reactions, Group Consensus debates, Thermostat Game, Undesirable Child confessions & Euphoria glam—discover February 2026's top TikTok trends.]]></description>
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    <title><![CDATA[Adweek: Justin Hayashi on Google’s Shifting Agency Strategy in 2026]]></title>
    <link>https://newengen.com/insights/adweek-justin-hayashi-google-agency-strategy-2026/</link>
    <guid>https://newengen.com/insights/adweek-justin-hayashi-google-agency-strategy-2026/</guid>
    <pubDate>Wed, 28 Jan 2026 19:58:30 GMT</pubDate>
    <description><![CDATA[New Engen CEO Justin Hayashi shares insights in Adweek on Google’s mid-market agency restructure and what it means for platform-agency collaboration.]]></description>
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    <title><![CDATA[Digital Marketing in 2026: Signals We’re Watching This Year]]></title>
    <link>https://newengen.com/insights/digital-marketing-trends-2026-predictions/</link>
    <guid>https://newengen.com/insights/digital-marketing-trends-2026-predictions/</guid>
    <pubDate>Mon, 26 Jan 2026 15:01:56 GMT</pubDate>
    <description><![CDATA[New Engen leaders share 2026 marketing predictions: media consolidation, AI fatigue, creator content strategy, affiliate growth, and measurement evolution. ]]></description>
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    <title><![CDATA[New Engen Named One of Ad Age’s Best Places to Work for 2026]]></title>
    <link>https://newengen.com/insights/new-engen-named-one-of-ad-age-best-places-to-work-2026/</link>
    <guid>https://newengen.com/insights/new-engen-named-one-of-ad-age-best-places-to-work-2026/</guid>
    <pubDate>Wed, 11 Feb 2026 05:26:43 GMT</pubDate>
    <description><![CDATA[New Engen is proud to be named one of Ad Age’s Best Places to Work for 2026, recognizing our people-first culture, employee growth, and workplace excellence.]]></description>
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    <title><![CDATA[The Current: Alice Woo’s 2026 Prediction on AI-Powered Creative]]></title>
    <link>https://newengen.com/insights/the-current-alice-woo-2026-prediction-on-ai-powered-creative/</link>
    <guid>https://newengen.com/insights/the-current-alice-woo-2026-prediction-on-ai-powered-creative/</guid>
    <pubDate>Mon, 05 Jan 2026 21:02:02 GMT</pubDate>
    <description><![CDATA[In The Current, New Engen’s Alice Woo shares how AI-powered creative systems will drive speed, adaptability, and competitive advantage in 2026 and beyond.]]></description>
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    <title><![CDATA[January 2026 TikTok Trends: Viral Moments You Need to Know]]></title>
    <link>https://newengen.com/insights/january-2026-tiktok-trends/</link>
    <guid>https://newengen.com/insights/january-2026-tiktok-trends/</guid>
    <pubDate>Tue, 17 Feb 2026 20:55:58 GMT</pubDate>
    <description><![CDATA[Drake's year recaps, Charlie Brown mashups, regret confessions & Pilates challenges—discover January 2026's top TikTok trends + what worked in 2025.]]></description>
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    <title><![CDATA[The Current: Austin Brown on AI, Accountability, & Holiday Retail Media]]></title>
    <link>https://newengen.com/insights/the-current-austin-brown-on-ai-accountability-holiday-retail-media/</link>
    <guid>https://newengen.com/insights/the-current-austin-brown-on-ai-accountability-holiday-retail-media/</guid>
    <pubDate>Thu, 18 Dec 2025 21:06:33 GMT</pubDate>
    <description><![CDATA[New Engen’s Austin Brown shares how AI agents and rising accountability are reshaping holiday retail media performance in The Current.]]></description>
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    <title><![CDATA[The Current: Justin Hayashi on the Omnicom-IPG Merger]]></title>
    <link>https://newengen.com/insights/the-current-justin-hayashi-on-the-omnicom-ipg-merger/</link>
    <guid>https://newengen.com/insights/the-current-justin-hayashi-on-the-omnicom-ipg-merger/</guid>
    <pubDate>Tue, 09 Dec 2025 05:41:20 GMT</pubDate>
    <description><![CDATA[New Engen CEO Justin Hayashi shares why the Omnicom-IPG merger misses the mark for brands in his op-ed for The Current.]]></description>
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    <title><![CDATA[Stay Ahead of TikTok: Monthly Trend Report for Brands]]></title>
    <link>https://newengen.com/insights/monthly-tiktok-trend-report-for-brands/</link>
    <guid>https://newengen.com/insights/monthly-tiktok-trend-report-for-brands/</guid>
    <pubDate>Tue, 03 Feb 2026 17:34:06 GMT</pubDate>
    <description><![CDATA[Download New Engen's free Monthly TikTok Trend Report for brands and get data-backed insights, brand examples, and expert analysis.]]></description>
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    <title><![CDATA[New Engen Sponsors the Boardswell Leadership Summit 2025]]></title>
    <link>https://newengen.com/insights/boardswell-leadership-summit-2025-new-engen-sponsor/</link>
    <guid>https://newengen.com/insights/boardswell-leadership-summit-2025-new-engen-sponsor/</guid>
    <pubDate>Thu, 04 Dec 2025 22:11:49 GMT</pubDate>
    <description><![CDATA[New Engen joins the Boardswell Leadership Summit 2025 as a sponsor—supporting C-suite conversations at the intersection of AI, media, and business innovation.]]></description>
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    <title><![CDATA[The FYP Report 2025: Your Complete TikTok Year in Review]]></title>
    <link>https://newengen.com/insights/tiktok-year-in-review-2025/</link>
    <guid>https://newengen.com/insights/tiktok-year-in-review-2025/</guid>
    <pubDate>Thu, 04 Dec 2025 22:22:28 GMT</pubDate>
    <description><![CDATA[Spotify Wrapped for TikTok marketers. Recap what ruled the FYP in 2025—254 trends, winning formats, and strategy insights you need for 2026. Free download.]]></description>
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    <title><![CDATA[December 2025 TikTok Trends: Viral Moments You Need to Know]]></title>
    <link>https://newengen.com/insights/december-2025-tiktok-trends/</link>
    <guid>https://newengen.com/insights/december-2025-tiktok-trends/</guid>
    <pubDate>Mon, 22 Dec 2025 17:30:42 GMT</pubDate>
    <description><![CDATA[Explore the top TikTok trends that defined December 2025 — curated by New Engen's social team. Updated with viral formats, creator tips, and brand insights.]]></description>
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    <title><![CDATA[Where to Spend: Smarter Paid Media & Retail Media Strategy for Holiday 2025]]></title>
    <link>https://newengen.com/insights/where-to-spend-smarter-paid-media-retail-media-strategy-for-holiday-2025/</link>
    <guid>https://newengen.com/insights/where-to-spend-smarter-paid-media-retail-media-strategy-for-holiday-2025/</guid>
    <pubDate>Mon, 01 Dec 2025 04:28:34 GMT</pubDate>
    <description><![CDATA[Learn how to allocate paid, retail, and affiliate media budget in December 2025 for maximum ROI. Urgency, trust, and visibility still drive conversions.]]></description>
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    <title><![CDATA[The Holiday Creative Playbook: What Actually Works in 2025]]></title>
    <link>https://newengen.com/insights/the-holiday-creative-playbook-what-actually-works-in-2025/</link>
    <guid>https://newengen.com/insights/the-holiday-creative-playbook-what-actually-works-in-2025/</guid>
    <pubDate>Mon, 01 Dec 2025 03:45:14 GMT</pubDate>
    <description><![CDATA[Discover which holiday ads perform in 2025—from UGC and static promos to urgency messaging. Get creative tips and download the full Holiday Guide.]]></description>
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    <title><![CDATA[Brand Building: Expanding Beyond Performance]]></title>
    <link>https://newengen.com/insights/brand-building-expanding-beyond-performance/</link>
    <guid>https://newengen.com/insights/brand-building-expanding-beyond-performance/</guid>
    <pubDate>Mon, 01 Dec 2025 04:01:04 GMT</pubDate>
    <description><![CDATA[Unlock long-term growth. Download New Engen’s free guide to brand building, upper-funnel strategy, and overcoming the performance plateau.]]></description>
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    <title><![CDATA[New Engen Wins Big at the 2025 U.S. Agency Awards]]></title>
    <link>https://newengen.com/insights/new-engen-wins-big-at-the-2025-us-agency-awards/</link>
    <guid>https://newengen.com/insights/new-engen-wins-big-at-the-2025-us-agency-awards/</guid>
    <pubDate>Thu, 04 Dec 2025 20:48:36 GMT</pubDate>
    <description><![CDATA[New Engen wins Marketing Agency & Independent Agency of the Year Awards at the 2025 U.S. Agency Awards, celebrating creativity, strategy, and client impact.]]></description>
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    <title><![CDATA[Digiday: Justin Hayashi on AI’s Role in Influencer Marketing]]></title>
    <link>https://newengen.com/insights/quoted-in-digiday-justin-hayashi-speaks-on-ai-in-influencer-marketing/</link>
    <guid>https://newengen.com/insights/quoted-in-digiday-justin-hayashi-speaks-on-ai-in-influencer-marketing/</guid>
    <pubDate>Thu, 02 Apr 2026 18:47:56 GMT</pubDate>
    <description><![CDATA[Summary of Digiday’s Oct 29, 2025 article on defining AI in advertising. Justin Hayashi shares why transparency, brand safety, and human oversight matter.]]></description>
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    <title><![CDATA[New Engen Shortlisted for Independent Agency of the Year Award]]></title>
    <link>https://newengen.com/insights/new-engen-shortlisted-for-independent-agency-of-the-year-award/</link>
    <guid>https://newengen.com/insights/new-engen-shortlisted-for-independent-agency-of-the-year-award/</guid>
    <pubDate>Fri, 31 Oct 2025 20:15:00 GMT</pubDate>
    <description><![CDATA[New Engen has been shortlisted by the U.S. Agency Awards for Independent Agency of the Year, recognizing innovation, strategy, and industry impact.]]></description>
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    <title><![CDATA[Snap Inc. Selects New Engen to Lead Global Creative Across U.S. and International Markets]]></title>
    <link>https://newengen.com/insights/snap-inc-selects-new-engen-to-lead-global-creative-across-u-s-and-international-m/</link>
    <guid>https://newengen.com/insights/snap-inc-selects-new-engen-to-lead-global-creative-across-u-s-and-international-m/</guid>
    <pubDate>Thu, 30 Oct 2025 18:19:57 GMT</pubDate>
    <description><![CDATA[Snap Inc. names Seattle-based New Engen as its global creative partner to lead creator-driven campaigns and in-app activations across markets.]]></description>
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    <title><![CDATA[New Engen Named to Adweek’s 2025 Agency of the Year Shortlist]]></title>
    <link>https://newengen.com/insights/new-engen-named-to-adweek-s-2025-agency-of-the-year-shortlist/</link>
    <guid>https://newengen.com/insights/new-engen-named-to-adweek-s-2025-agency-of-the-year-shortlist/</guid>
    <pubDate>Thu, 05 Mar 2026 19:05:56 GMT</pubDate>
    <description><![CDATA[New Engen was named to Adweek’s 2025 Agency of the Year shortlist, recognizing our work in performance marketing, commerce, and measurable growth.]]></description>
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    <title><![CDATA[November 2025 TikTok Trends: Viral Moments You Need to Know]]></title>
    <link>https://newengen.com/insights/november-2025-tiktok-trends/</link>
    <guid>https://newengen.com/insights/november-2025-tiktok-trends/</guid>
    <pubDate>Mon, 08 Dec 2025 21:35:52 GMT</pubDate>
    <description><![CDATA[Stay current with viral TikTok trends dominating November 2025. From sounds to carousel formats, here's what creators and brands need to watch now.]]></description>
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    <title><![CDATA[2025 Holiday Guide for Brands & Marketing Leaders]]></title>
    <link>https://newengen.com/insights/2025-holiday-guide-for-brands-marketing-leaders/</link>
    <guid>https://newengen.com/insights/2025-holiday-guide-for-brands-marketing-leaders/</guid>
    <pubDate>Wed, 12 Nov 2025 19:33:12 GMT</pubDate>
    <description><![CDATA[Get New Engen’s free 2025 holiday guide—featuring trends, channel strategies, and planning insights to win Q4 across retail, e-comm, and lifestyle brands.]]></description>
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    <title><![CDATA[New Engen and DoDilly Partner to Elevate Brand Safety and Compliance in Creator Marketing]]></title>
    <link>https://newengen.com/insights/new-engen-and-dodilly-partner-to-elevate-brand-safety-and-compliance-in-creator-m/</link>
    <guid>https://newengen.com/insights/new-engen-and-dodilly-partner-to-elevate-brand-safety-and-compliance-in-creator-m/</guid>
    <pubDate>Tue, 21 Oct 2025 15:44:54 GMT</pubDate>
    <description><![CDATA[New Engen teams up with DoDilly to boost brand safety and FTC compliance in creator campaigns, using tech to protect brands and scale with confidence.]]></description>
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    <title><![CDATA[New Engen's 2025 Benchmark Report Featured on Fitt Insider]]></title>
    <link>https://newengen.com/insights/new-engens-2025-benchmark-report-featured-on-fitt-insider/</link>
    <guid>https://newengen.com/insights/new-engens-2025-benchmark-report-featured-on-fitt-insider/</guid>
    <pubDate>Tue, 07 Oct 2025 17:21:56 GMT</pubDate>
    <description><![CDATA[Fitt Insider, a top wellness industry publisher, features New Engen’s 2025 Benchmark Report for Active Lifestyle Brands.]]></description>
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    <title><![CDATA[EMARKETER: Ashley Hill on the Future of Affiliate Marketing]]></title>
    <link>https://newengen.com/insights/emarketer-ashley-hill-on-the-future-of-affiliate-marketing/</link>
    <guid>https://newengen.com/insights/emarketer-ashley-hill-on-the-future-of-affiliate-marketing/</guid>
    <pubDate>Wed, 01 Oct 2025 15:12:27 GMT</pubDate>
    <description><![CDATA[New Engen's Ashley Hill shares insights in EMARKETER’s 2025 report on how AI and creator trends are reshaping affiliate marketing strategy and partnerships.]]></description>
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    <title><![CDATA[October 2025 TikTok Trends: Viral Moments You Need to Know]]></title>
    <link>https://newengen.com/insights/october-2025-tiktok-trends/</link>
    <guid>https://newengen.com/insights/october-2025-tiktok-trends/</guid>
    <pubDate>Wed, 12 Nov 2025 18:40:33 GMT</pubDate>
    <description><![CDATA[Stay current with viral TikTok trends dominating October 2025. From sounds to carousel formats, here's what creators and brands need to watch now.]]></description>
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    <title><![CDATA[Candice Named to Path to Purchase Institute's 40 Under 40 List]]></title>
    <link>https://newengen.com/insights/candice-gray-path-to-purchase-institute-s-40-under-40-list/</link>
    <guid>https://newengen.com/insights/candice-gray-path-to-purchase-institute-s-40-under-40-list/</guid>
    <pubDate>Tue, 23 Sep 2025 20:22:18 GMT</pubDate>
    <description><![CDATA[Candice Gray of New Engen named to P2PI's 2025 40 Under 40 for her leadership in creator-led commerce and mentorship in the marketing industry.]]></description>
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    <title><![CDATA[New Engen Ranks Top 5 Among Large Agencies on ADWEEK's 2025 Fastest Growing Agencies List]]></title>
    <link>https://newengen.com/insights/new-engen-named-one-of-adweeks-2025-fastest-growing-agencies/</link>
    <guid>https://newengen.com/insights/new-engen-named-one-of-adweeks-2025-fastest-growing-agencies/</guid>
    <pubDate>Thu, 11 Sep 2025 18:26:21 GMT</pubDate>
    <description><![CDATA[For the third year in a row, New Engen is named to ADWEEK’s 2025 Fastest Growing Agencies list, ranking top 5 among large agencies.]]></description>
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    <title><![CDATA[New Engen Wins Digiday’s Most Innovative Agency 2025]]></title>
    <link>https://newengen.com/insights/new-engen-wins-digiday-most-innovative-agency-award-2025/</link>
    <guid>https://newengen.com/insights/new-engen-wins-digiday-most-innovative-agency-award-2025/</guid>
    <pubDate>Tue, 30 Sep 2025 20:30:59 GMT</pubDate>
    <description><![CDATA[New Engen named Most Innovative Agency by Digiday, honoring breakthrough work in digital strategy, creative, and performance marketing.]]></description>
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    <title><![CDATA[Beyond Performance: Why the Future of Activewear Belongs to Everyday Athletes]]></title>
    <link>https://newengen.com/insights/beyond-performance-why-the-future-of-activewear-belongs-to-everyday-athletes/</link>
    <guid>https://newengen.com/insights/beyond-performance-why-the-future-of-activewear-belongs-to-everyday-athletes/</guid>
    <pubDate>Wed, 12 Nov 2025 18:20:25 GMT</pubDate>
    <description><![CDATA[Explore how activewear brands are winning with everyday athletes—with insights on inclusivity, versatility, and omnichannel growth.]]></description>
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    <title><![CDATA[September 2025 TikTok Trends: Viral Moments You Need to Know]]></title>
    <link>https://newengen.com/insights/september-2025-tiktok-trends/</link>
    <guid>https://newengen.com/insights/september-2025-tiktok-trends/</guid>
    <pubDate>Wed, 12 Nov 2025 18:40:06 GMT</pubDate>
    <description><![CDATA[Stay current with viral TikTok trends dominating September 2025. From sounds to carousel formats, here's what creators and brands need to watch now.]]></description>
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    <title><![CDATA[Digiday: Kevin Goodwin on Meta's Superintelligence Labs]]></title>
    <link>https://newengen.com/insights/quoted-in-digiday-kevin-goodwin-on-metas-superintelligence-labs/</link>
    <guid>https://newengen.com/insights/quoted-in-digiday-kevin-goodwin-on-metas-superintelligence-labs/</guid>
    <pubDate>Tue, 30 Sep 2025 21:02:14 GMT</pubDate>
    <description><![CDATA[New Engen's Kevin Goodwin shares how brands want transparency and full-funnel tools from Meta’s Superintelligence Labs in this Digiday feature.]]></description>
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    <title><![CDATA[New Engen Debuts AI Creative Tool, Trend Chef]]></title>
    <link>https://newengen.com/insights/new-engen-debuts-ai-creative-tool-trend-chef/</link>
    <guid>https://newengen.com/insights/new-engen-debuts-ai-creative-tool-trend-chef/</guid>
    <pubDate>Thu, 18 Sep 2025 20:03:36 GMT</pubDate>
    <description><![CDATA[New Engen introduces Trend Chef, an AI-powered app that helps marketers and creators quickly turn TikTok trends into authentic, high-impact content ideas.]]></description>
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    <title><![CDATA[Digiday: Katie Johnson on The Trade Desk]]></title>
    <link>https://newengen.com/insights/quoted-in-digiday-katie-johnson-on-the-trade-desk/</link>
    <guid>https://newengen.com/insights/quoted-in-digiday-katie-johnson-on-the-trade-desk/</guid>
    <pubDate>Tue, 30 Sep 2025 21:02:31 GMT</pubDate>
    <description><![CDATA[New Engen’s Katie Johnson shares insights in Digiday on why The Trade Desk continues to outperform Amazon in cross-channel advertising performance.]]></description>
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    <title><![CDATA[August 2025 TikTok Trends: Viral Moments You Need to Know]]></title>
    <link>https://newengen.com/insights/august-2025-tiktok-trends-viral-moments-you-need-to-know/</link>
    <guid>https://newengen.com/insights/august-2025-tiktok-trends-viral-moments-you-need-to-know/</guid>
    <pubDate>Wed, 12 Nov 2025 18:39:45 GMT</pubDate>
    <description><![CDATA[Stay current with the latest viral TikTok trends dominating August 2025. From sounds to carousel formats, here's what creators and brands need to watch now.]]></description>
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    <title><![CDATA[Highlights for Children Taps New Engen to Support Digital Marketing Growth]]></title>
    <link>https://newengen.com/insights/highlights-for-children-taps-new-engen-to-support-digital-marketing-growth/</link>
    <guid>https://newengen.com/insights/highlights-for-children-taps-new-engen-to-support-digital-marketing-growth/</guid>
    <pubDate>Wed, 04 Mar 2026 20:40:47 GMT</pubDate>
    <description><![CDATA[We’re excited to share that New Engen has been selected by Highlights for Children as their digital marketing partner.]]></description>
  </item>
  <item>
    <title><![CDATA[Viral Product Drop Strategy: FOMO, Limited Editions & TikTok]]></title>
    <link>https://newengen.com/insights/how-to-create-viral-product-drops/</link>
    <guid>https://newengen.com/insights/how-to-create-viral-product-drops/</guid>
    <pubDate>Wed, 12 Nov 2025 18:27:22 GMT</pubDate>
    <description><![CDATA[Learn how brands use FOMO, limited editions, and TikTok tactics to create viral product drops and turn launches into sellout events.]]></description>
  </item>
  <item>
    <title><![CDATA[Adweek: Kelly Dye on Influencers Navigating Identity Politics]]></title>
    <link>https://newengen.com/insights/quoted-in-adweek-kelly-dye-on-influencers-navigating-identity-politics/</link>
    <guid>https://newengen.com/insights/quoted-in-adweek-kelly-dye-on-influencers-navigating-identity-politics/</guid>
    <pubDate>Wed, 05 Nov 2025 16:30:21 GMT</pubDate>
    <description><![CDATA[Kelly Dye of New Engen unpacks how identity, politics, and brand safety are reshaping influencer marketing in today’s increasingly divided landscape.]]></description>
  </item>
  <item>
    <title><![CDATA[TikTok Trends for DTC Brands in 2025: What’s Driving Growth]]></title>
    <link>https://newengen.com/insights/tiktok-trends-for-dtc-brands-in-2025-what-s-driving-growth/</link>
    <guid>https://newengen.com/insights/tiktok-trends-for-dtc-brands-in-2025-what-s-driving-growth/</guid>
    <pubDate>Tue, 01 Jul 2025 18:17:46 GMT</pubDate>
    <description><![CDATA[Explore top TikTok trends for DTC brands in 2025. Get marketing ideas, content formats, and strategies that boost engagement and drive brand growth.]]></description>
  </item>
  <item>
    <title><![CDATA[July 2025 TikTok Trends: 28 Viral Moments You Need to Know]]></title>
    <link>https://newengen.com/insights/july-2025-tiktok-trends/</link>
    <guid>https://newengen.com/insights/july-2025-tiktok-trends/</guid>
    <pubDate>Wed, 12 Nov 2025 18:39:24 GMT</pubDate>
    <description><![CDATA[Stay current with 28 viral TikTok trends dominating July 2025. From sounds to carousel formats, here's what creators and brands need to watch now.]]></description>
  </item>
  <item>
    <title><![CDATA[How DTC Brands Will Reduce CAC in 2025—Without Spending Less]]></title>
    <link>https://newengen.com/insights/reduce-cac-dtc-brands-2025/</link>
    <guid>https://newengen.com/insights/reduce-cac-dtc-brands-2025/</guid>
    <pubDate>Wed, 12 Nov 2025 18:26:30 GMT</pubDate>
    <description><![CDATA[Discover how DTC brands are lowering CAC in 2025 with full-funnel clarity, testing systems, and pricing strategies designed to scale smarter.]]></description>
  </item>
  <item>
    <title><![CDATA[Why You Might Not Be Landing Brand Deals: A Creator’s Guide to Brand Safety Expectations]]></title>
    <link>https://newengen.com/insights/brand-safety-for-creators/</link>
    <guid>https://newengen.com/insights/brand-safety-for-creators/</guid>
    <pubDate>Tue, 01 Jul 2025 18:20:28 GMT</pubDate>
    <description><![CDATA[Hoping to land partnerships with major brands? Here’s how brand safety guidelines influence who gets selected—and what creators should keep in mind.]]></description>
  </item>
  <item>
    <title><![CDATA[AW360: Heather Nichols on the Creator Economy & Ethical Future of AI]]></title>
    <link>https://newengen.com/insights/empowering-creators-with-ethical-ai-heather-nichols/</link>
    <guid>https://newengen.com/insights/empowering-creators-with-ethical-ai-heather-nichols/</guid>
    <pubDate>Wed, 05 Nov 2025 16:42:56 GMT</pubDate>
    <description><![CDATA[Heather Nichols shares how AI can uplift—not replace—creators, redefining the future of ethical marketing in AW360.]]></description>
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