Justin Hayashi, CEO of New Engen, was recently featured in an article shared by the Association of National Advertisers (ANA) on the role agile creative plays in driving success in today’s hyper-competitive digital marketing ecosystem.
See an excerpt of the article below.
Performance marketing is misunderstood. In the marketing family, it is often regarded as the transactional, cold, and bottom-line focused cousin to the beautiful and inspiring storytelling of brand marketing. But that mental model is out of date. The truth is that done right, agile data-driven creative and inspiring brand creative are two versions of the same thing, and when they work together, they can be a brand's superpower.