Watch this short video to learn about how our platform can help your company acquire new customers and scale.
Our platform was built to optimize to customer targets at the most granular, keyword level.
The SEM challenge all companies face is that all search accounts show highly variable performance on granular campaign, ad group and/or keyword levels. Some campaigns perform below target, some are acceptable and some are far too costly. If we dig deeper into those poorly performing campaigns, we find even more performance variability at the keyword level, driven by differing costs and conversion rates. The New Engen platform was built to optimize to customer targets at the most granular, keyword level to capture efficient conversions at scale, regardless of the size or complexity of the company, campaigns or budget.
For example, instead of broadly applied ad copy, our system generates highly specific copy that improves quality score, increases CTR and average position while keeping CPCs low. Our system can also run A/B tests on the best performing ads judged by CPA and, once statistical significance is achieved, our software will automatically serve the winning ads.
Interested in a trial or just want to know more? Let us prove how we can help you achieve peak performance. Contact us today.