On September 22, our VP of Creative, Cristin Ford joined Natalie Brown, Head of Marketing at Sur La Table, and moderator Elizabeth Robillard for an eTail panel to discuss holiday trends — past and present.
In this panel, they break down shopping behaviors from the summer and how they will influence this year’s holiday season, share relevant promotional strategies and how they’ll differ from last year, assess inventory and shipping trends, and much more.
Check out the full video below.
The 2021 holiday season is just around the corner — are you ready? To help with your holiday planning, we’ve created “The 2021 Guide to Holiday Prep for eCommerce Marketers.” In this new guide, we reflect on the impacts of 2020, what has changed in 2021, the consumer trends impacting eCommerce brands this season, and how marketers can respond right now.