July 2023
*The following is a summary of an article originally published by Digiday on July 26th, 2023.
Seattle, WA - Snapchat’s ad sales were down again in Q2, this time by 4% compared to last year. Marketers are having a hard time justifying budget allocation to Snapchat, and many are frustrated by tracking issues on the ad platform.
Kelly Dye, VP of Product and Innovation at Acorn Influence, a New Engen Company, explains that "Before the rise of TikTok, Snapchat felt like the preferred avenue to reach younger audiences. Now, it’s not as vital, with TikTok giving us access to Gen Z and beyond with content that’s not ephemeral."
Read the full article on Digiday.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About Acorn Influence
Acorn Influence, a New Engen company, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. We drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Our “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.
About New Engen
New Engen is a performance marketing agency empowering marketing program transformation across the funnel to help brands unlock profitable growth and maximize ROI. Born digital, measurement-led, content-powered, and performance-driven, we deliver agile, customer-focused marketing strategies and lean into new tactics and innovations to stay ahead of the ever-evolving digital ecosystem.