In the News: GroupM Is Telling Advertisers That Twitter Is a ‘High Risk’ Media Buy

SEATTLE, WA - Controversy surrounding billionaire Elon Musk and recently acquired Twitter continues this week. GroupM declared Twitter as a high-risk media buy. How will this impact advertisers? The answer is not much, according to Adam Telian, our VP of Media Services. He explains, "Twitter has not carved out a significant enough place for itself in their [our clients'] marketing mix to require this much attention and time."

Read the full Digiday article.

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About New Engen:
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle with teams in New York, Los Angeles, and Charlotte.

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