It’s happening (again).
The 2021 holiday season is just around the corner. While most people are celebrating the arrival of fall, and sipping on all things pumpkin spice, eCommerce marketers are scrambling to prepare for the holiday season. But to say that this year will look a bit different is a massive understatement.
Brand loyalty is shifting, consumer expectations are at an all-time high, and the whys behind their buys are increasingly tied to how they feel. Consumers are shopping earlier, supply chain constraints are impacting everything from inventory to shipping, all the way to brand loyalty, and the consumer demand for top-shelf shopping experiences have only increased. To put it plainly, last year’s holiday playbook is already outdated. It’s time to re-imagine holiday prep for 2021.
That’s why we are excited to share “The 2021 Guide to Holiday Prep for eCommerce Marketers.” In this new guide, we reflect on the impacts of 2020, what has changed in 2021, the consumer trends impacting eCommerce brands this season, and how marketers can respond right now.
In our our 2021 Guide to Holiday Prep for eCommerce Marketers, we will: