Kin Insurance | Strong Measurement Foundation Powers Scale
Investment in a strong measurement foundation powers positive growth at scale for Kin Insurance in 2023.
Our work is built for impact.
West Marine | Programmatic Channels Drive Direct Revenue Lift
An audience holdout test validated the direct revenue impact of CTV and Youtube for for West Marine.
Leading Outdoor Apparel Brand | Meta Conversions API Drives Revenue Growth
A leading outdoor apparel brand achieved proven results after launching the Meta Conversions API.
ThreadBeast | Scaling TikTok with Hyper-Personalized Ad Experiences
Threadbeast unlocked +13% in CPA efficiency and scaled its budget by 1,400% by building winning, hyper-personalized ad experiences on TikTok.
$2B+ Gifting Company | Measuring Value of Upper Funnel Media
A two-month geographic split test proved that campaigns with programmatic upper funnel channels drove an incremental 7% in revenue and 6% in orders as compared to campaigns without.
Outdoor Apparel Brand | Increasing Customer Lifetime Value
Profiling the customer base and optimizing campaigns to target the highest value cohorts lead to a 27% increase in customer lifetime value.
$1B+ Outdoor Apparel Company | Measuring Value of CTV
An incrementality study proved that hard-to-measure CTV awareness efforts drove a 35% lift in conversions for this brand
Rothy's | Unlocking Scale through Creative Iteration
Fresh eyes and an experimentation mindset unlocked creative insights and a new level of scale for Rothy’s, resulting in a 126% increase in ROAS and 329% growth in revenue.
Graco | Growing Online Sales at an Efficient ROAS
A targeted bid strategy strategy resulted in better use of SEM dollars, a 141% lift in revenue, and 181% increase in ROAS. This work won New Engen a Google Premier Partner of the Year Award for Online Sales in 2022.
1-800-FLOWERS | Driving YoY Growth for Highly Seasonal Business
Over the last 3+ years, New Engen has partnered with 1-800-FLOWERS to acquire new customers and drive YoY scale, and now runs their customer acquisition program across search, shopping, Amazon, TikTok, display, and OTT.
BET+
Turning some of the best streaming content out there into the most compelling digital ads in the game.
Snaps
We leveled up the website and digital advertising on a shoestring to help this unique new product hit the market.
On the Blog
Here, you will find information on the awards we have won, upcoming events we will be attending or presenting at, and other updates on the exciting happenings within our companies.
