Threadbeast is a popular streetwear subscription service. Customers receive curated boxes from a diverse and unique range of apparel brands—Nike, Grizzly, HUF, and Adidas just to name a few. The challenge for a brand like Threadbeast is communicating the emotional high a customer feels when opening their subscription through a digital ad. We learned early on in our 4-year partnership with Threadbeast that unboxing videos drove new customers to purchase more than any other type of ad. But as we started to venture into TikTok advertising, it became clear that unboxing videos alone were not effectively communicating the Threadbeast customer experience.