West Marine | Programmatic Channels Drive Direct Revenue Lift

The Challenge

Proving the revenue impact of digital video awareness media

Our client, West Marine, sought to understand the direct revenue impact driven by digital video awareness media. To help the brand prove out this initiative, a client team at New Engen designed a low-risk pilot study.


What we achieved

Digital video awareness media on YouTube and CTV proved to drive a measurable lift in transactions among the brand’s target audience.

Our Approach

We deployed an audience holdout test in a key market

We activated precision media buys across CTV and YouTube in Florida, a key growth market for West Marine. The audience segments included prospecting, retargeting, and lapsed customers, and were compared against national performance.

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