Company

We’re building the kind of marketing agency we always wanted to work with: accountable, helpful, and constantly learning.

Values

Choose courage over comfort

We challenge ourselves and each other to embrace courageous conversation. We default to directness and assume positive intent.

Seek breakthroughs

We push ourselves to simplify problems to yield outsized results. We help lead the customer by demonstrating humility, adaptability, and a passion for continuous learning, all while delivering the outcomes our customers want and need

Act in partnership

We respect our customers' and colleagues' perspectives. We're empathetic, responsive, and helpful. We embrace teachable (but not preachy) moments and explain the "why" behind our recommendations and actions.

Be you

We actively contribute to a workplace where we all belong and thrive. We leverage the strengths of our unique backgrounds and experiences to drive value for our clients and our team.

Do the right thing

We do the right thing for our clients, ourselves, and our company, even when it's difficult or uncomfortable. We are building a company that prioritizes ethics over dollars. When the lines are blurry, we talk about it.

Leadership

Justin Hayashi

CEO

Co-founder of New Engen, lover of strategic attribution discussions, and fried chicken enthusiast.

Jon White

President

Jon’s storied career includes Zulily’s IPO and leading operations for Tableau in Singapore.

Cristin Ford

VP Creative

Designing tests and using data to make more impactful creative decisions since before it was cool.

Bridgette Takeuchi

VP Operations

Committed to building strong teams through strategic vision and exemplary execution.

Santo Criscuolo

SVP Sales & Marketing

As an agent of change, Santo has partnered with Fortune 500 brands to drive digital transformation and positive engagement outcomes.

Anna Otieno

Head of Strategy & Insights

Creative researcher and strategist. Expert in cultural and industry trends — and random trivia.

Tony Orelli

VP Client Engagement

Career marketer, right-brained strategist, cultivator of partnerships, and proud dad.

Michael Goodwin

Chief of Staff

Recovering performance marketer and one-time intern. More recently, a biz ops utility player.

Cindy Arthur

Senior Director, Media Services

Purveyor of marketing innovation bringing fire to New Engen since 2016.

Paul Bae

Director, Media Services

Connecting brands to audiences. Delivering growth. Recovering from stints in K-pop and the NBA.

Nora Bafus

Creative Director

Experienced creative coach. Video storyteller dropping hot content on every screen. Team Khaleesi.

Gary Chan

Director, Media Services

Head of Strategic Growth bringing 10+ years of Finance experience. Lover of all food and cat mugs.

Christine Estevez

Director, Media Services

Helping enterprise clients measure media effectiveness and exceed business growth goals.

Kevin Goodwin

Director of Strategic Accounts

Long-time marketing practitioner and obsessive problem-solver focused on new client partnerships.

Jeff Greenspan

Director, Media Services

Bringing a unique perspective to clients having worked 17+ years on both the client and agency side.

Shannon Hill

Director of Marketing

Traditional marketer turned performance marketer turned marketer for a marketing agency.

Katherine Lenci

Director of Accounting

Passionate about building teams and scalable finance functions to drive positive business impact.

Brandon Nelson

Director of Business Analytics & Reporting

Using data and automation to improve operations and derive insights.

Susie Peters

Director, Media Services

Marketing geek bringing 20+ years of curiosity and learning to help clients drive growth.

Jason Rankin

Director, Client Success & Operations

Uses background in analytics, consulting, marketing, theatre, and board games to solve problems.

Shakira Seabrooks

Creative Director

NYC designer and creative challenge-seeker. Passionate about penguins and elevating clients.

Austin Brown

Associate Director, Media Services

Engineer turned marketer leveraging analytical background to build successful marketing programs.

Blake Corker

Associate Director, Media Services

Finance professional turned marketer using analytical skills to build robust marketing programs.

Natalia Fernandez

Associate Director, Media Services

Over 16 years in the media industry bringing a passion for brand-building and performance strategy.

Saphir Glynn

Associate Director, Media Services

Results-driven marketer and living proof you don't need good fashion sense to sell clothes.

Natasha Kroll

Associate Creative Director

Ensuring clients' creative is always thumbstopping and results-driven.

Tatiana Lawrence

Associate Creative Director

Creative strategist, Brainstorm Queen, Scrabble addict, wears ALL the hats (even the funny ones).

Lucy McQueen

Associate Director, Media Services

Helping clients tackle channel diversification and media planning across the funnel.

Lauren Nuss

Associate Director, Operations

Full-time problem-solver and process-builder moonlighting as a crazy cat lady.

Brianna Phillips

Associate Creative Director

Creative idea generator and content strategist.

Mitch Reinhart

Associate Director, Media Services

Lifelong competitor bringing passion for winning to the marketing space to help clients win.

DJ Sutton

Associate Director, Media Services

Here to drive results and drink coffee, and I'm all out of coffee.

Jen Thomas

Associate Creative Director

Creative problem-solver. Great big nerd.

Care to join us?