A little about us

We don’t take ourselves too seriously, but we’re dead serious about delivering results. Data fuels everything that we do, but we aren’t robots—we’re humans with heart, dedicated to the successes of our clients and each other.

New Engen was born digital, with a laser focus on performance marketing success: how to achieve it, measure it, and repeat it. What we’ve developed is an agile system that we tailor to every brand we work with. From gift-heavy DTC brands like 1-800-Flowers® to entertainment platforms like BET+, we work across industries to achieve profitable growth and optimal ROI. We’re pretty good at it, too.

But the secret to our success is not the system itself—it’s the super-talented people who make that system hum. With experts in planning, creative, media, analytics and more, our collective and unified skills allow us to open doors we could not have found on our own. Our robust DEIB program helps ensure that every voice is heard, and we offer generous benefits (hello, unlimited PTO! 👀❤️) so every person can live their best life.

Our hard work keeps paying off

We've been recognized as one of the best places to work in America! 🥳

See the full list of honorees.

Our Values

Be the Good

We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.


We take pride in our work, holding ourselves to a high standard of executional excellence. We continually work to expand our skills and master our craft. Our approach sets precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.

Growth Mindset

We bias towards action, starting with “what is possible?” instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren’t afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.

Emphathetic Directness

We give and receive feedback with courage, openness, and empathy—internally and externally, across departments, and at all levels. We do the right thing, even when it’s hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.

All In

New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.

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New Engen Leadership

Justin Hayashi

CEO | Seattle, WA

Co-founder of New Engen, lover of strategic attribution discussions, and fried chicken enthusiast.

Jon White

President | Seattle, WA

Jon’s storied career includes Zulily’s IPO and leading operations for Tableau in Singapore.

Lacie Thompson

Chief Growth Officer

Passionate about growth, analytics, efficieny and partnership creation. Women in leadership advocate.

Bridgette Takeuchi

SVP Operations | Seattle, WA

Committed to building strong teams through strategic vision and exemplary execution.

Cindy Arthur

General Manager of Performance Marketing

Purveyor of marketing innovation bringing fire to New Engen since 2016.

Andrew Richardson

SVP Advanced Analytics & Measurement

Nearly 20 years of experience in data, strategy, emerging technologies & marketing analytics, backyard pizza making & golf.

Kevin Goodwin

VP of Performance Marketing | Seattle, WA

Long-time marketing practitioner and obsessive problem-solver focused on new client partnerships.

Steve Tazic

VP of Technology and Affiliate Operations

Innovative marketing leader creating tech that enables efficient and effective teams, even in costume.

Michael Goodwin

Chief of Staff and Director of Corporate Development | Seattle, WA

Recovering performance marketer and one-time intern. More recently, a biz ops utility player.

Sabeeka Dar

Senior Director, Strategic Partnerships | Seattle, WA

Self-proclaimed badass who loves in-depth (some say rabbit hole) conversations about business just as much as travel and women in sports.

Shannon Hill

Senior Director of Marketing | Seattle, WA

Traditional marketer turned performance marketer turned marketer for a marketing agency.

Jason Rankin

Senior Director, Client Success & Operations | Seattle, WA

Uses background in analytics, consulting, marketing, theatre, and board games to solve problems.

Hannah Shultz

Senior Art Director, Creative Services

Creative enthusiast always thinking outside of the box. Loves a challenge and will find a way to make anything sparkle.

Jorge Chuquihuanca

Art Director, Creative Services

Multi-disciplinary creative strategist who loves all things tech, typography, and 90 degree angles.

Austin Brown

Director, Media Services | New York, New York

Data-driven marketer and long-distance runner, fueled by breakfast pastries and a desire to advance digital strategy.

Nate Brown

Director, Business Development | Charlottesville, VA

Digital guru, cyclist, and Survivor superfan. Always down to talk shop.

Christine Cerniglia

Director, Operations | Charlotte, NC

Used to optimize marketing performance, now optimizes New Engen's performance. Also big on fitness.

Gary Chan

Director, Media Services | Seattle, WA

Head of Strategic Growth bringing 10+ years of Finance experience. Lover of all food and cat mugs.

Ross Collins

Director, Media Services | Seattle, WA

Passionate performance marketer guiding clients through an ever-changing digital landscape.

Natalia Fernandez

Director, Media Services | Fairbanks, AK

Over 16 years in the media industry bringing a passion for brand-building and performance strategy.

Saphir Glynn

Director, Media Services | Seattle, WA

Results-driven marketer and living proof you don't need good fashion sense to sell clothes.

Rachel Jones

Director of Partnerships

Bringing a mix of brand-side and agency experience to clients, with a goal of scaling growth and building lasting partnerships.

Corey Kelmel

Director, Strategic Partnerships | Seattle, WA

Marketing nerd and analytics enthusiast turned biz dev conductor.

Tatiana Lawrence

Creative Director | Charlotte, NC

Creative strategist, Brainstorm Queen, Scrabble addict, wears ALL the hats (even the funny ones).

Brandon Nelson

Director of Business Analytics & Reporting | Seattle, WA

Using data and automation to improve operations and derive insights.

Mitch Reinhart

Director, Media Services | Seattle, WA

Lifelong competitor bringing passion for winning to the marketing space to help clients win.

Julia Stanley

Director of Partnerships

18+ years boosting digital marketing, nurturing connections, and driving expansion with steadfast team guidance.

DJ Sutton

Director, Media Services | New York, New York

Here to drive results and drink coffee, and I'm all out of coffee.

Holly Tonkavitch

Director, Media Services | Pittsburgh, PA

Growing enterprise programs through strategic insights during last 10+ years of agency life.

Brad van Unen

Director, Media Services | Pittsburgh, PA

After launching his first digital campaign in 2001, still passionate about data-driven growth.

Kendyl Washatka

Director of Partnerships

Constantly analyzing situations and personalities to provide exceptional service and build strong relationships.

Alex White

Director, Media Services

Marketer by training. Performance marketer by trade. Seattle sports fan by unfortunate circumstance.

Kelsey Caesar

Associate Director, Media Services | Seattle, WA

Dedicated to helping brands find the perfect media mix across their conversion funnel.

Teo Costea

Associate Director of Publisher Development

Relationship-first marketer expanding partner networks and creating innovative opportunities for growth.

Sarah DeBruyckere

Associate Director

Paid media strategist, with a knack for analytics and goal-crushing, an adwords 'goddess', and waffle fanatic.

Katelyn Gummere

Associate Director of Onboarding and Operations

Crafting success from scratch. Innate skill for designing and implementing efficient team operations.

Brianna Phillips

Associate Creative Director | Seattle, WA

Creative idea generator and content strategist.

Ryan Qunell

Associate Director, Allocations | Seattle, WA

Helping organizations achieve goals, improve strategies, & utilize their greatest assets: their people.

Grant Wojahn

Associate Director, People Operations

People Operations leader that loves to create efficiencies through systems and organization.

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