Meta has been relying on AI to replace account team members, and clients have mixed feelings. Kevin Goodwin weighs in on what it’s like for advertisers on the platform right now.
Pixability is joining forces with Culture Genesis to expand ad investment opportunities for underrepresented YouTube creators. Kelly Dye, VP of Product & Innovation at Acorn Influence, weighs in on the current challenges facing diverse creators.
2024 is shaping up to be a transformational year for affiliate marketing. In this article, we break down the factors driving the meteoric growth within the channel.
Lacie Thompson speaks with MarTech Edge about Google’s Tracking Protection rollout to 1% of Chrome users, and what the move means for digital marketers.
Justin Hayashi joins The Matt Waller Podcast to discuss the evolution of digital marketing and his experience as a business leader in the space.
New Engen leaders share their digital marketing predictions for 2024.
Meet Blake Marts, the new VP of Corporate Strategy at Acorn Influence, shaping growth, product development, and integration in our latest announcement.
There were clear platform winners and losers in 2023. Kevin Goodwin, New Engen VP of Performance Marketing, explains why TikTok came out on top.
Andrew Richardson joins New Engen as the Senior VP of Advanced Measurement & Analytics. Check out the press release to learn more.
Learn all about Google's AI-drive Search Generative Experience. Let's dive into what the SGE is, and how it will impact search traffic to your website.
Quick tips for success on Pinterest & Snapchat this holiday season.
It's not too late to get your brand ramped up on TikTok - in fact, the timing is perfect. Don't let the Holiday 2023 rush prevent you from unlocking TikTok.
Nora Bafus, VP of Creative at New Engen, guides marketers on navigating AI’s vast realm. From reshaping iteration to mastering a smarter day-to-day, Nora highlights the delicate balance between automation and the human touch in her recent piece for ANA.
A complete cheat sheet for advertisers on Meta before (and during) Black Friday and Cyber Monday in 2023. New Engen experts lay out five key principles to live by this November.
Understand the key trends shaping the Paid Social landscape heading into the peak holiday season, and how to navigate the busiest consumer spending days of the year.
Rachel Bennington Joins Acorn Influence to Boost Retailer-Influencer Collaboration. Check out the press release to learn more.
The best investment advertisers can make for their Paid Social programs right now? Native Reels Ads. New Engen leaders explain why the format is the reigning MVP, and how brands can crack the creative code on Reels.
Cirque du Soleil, famed for its mesmerizing acts, is now stepping into the influencer marketing arena. Kelly Dye, VP of Marketing at Acorn Influence, weighs in on this next move.
Winner, winner! New Engen has been named a Fastest Growing Agency by Adweek. We’re thrilled to share this exciting win for our agency.
In October 2023, New Engen and Meta dished out the latest insights on Reels, and why the format is the best investment marketers can make for their paid social strategy programs right now.
New Engen Head of Research, Strategy, and Insights, Anna Otieno, is published on Retail TouchPoints. In the article, she shares her perspective on the rise of AI in retail and the implications for accessibility.
Digiday shares Pinterest's marketing pitch for 2023 and what it means for advertisers in terms of reach, efficiency, and competition. New Engen VP of Performance Marketing, Adam Telian, shares his response.
The path to brand discovery is changing, and social media platforms are playing an increasingly large role in the consumer purchase journey. Understand the search habits of your target audience ahead of the 2023 holiday season.
Adam and Kevin explore Snapchat's ongoing AR journey and offer insights into how it impacts marketers. Discover how Snapchat's AR innovations are shaping the marketing landscape and what it means for your brand.
Get up to speed on 2023 Paid Search trends, and learn how to optimize your Paid Search strategy for the 2023 holiday season.
Six best practices to follow as you prepare your Affiliate Marketing program for the 2023 holiday season and beyond.
Join us on October 5th, 2023 at 10 AM PST/1 PM ET for the New Engen x Meta Webinar: Turning Attention Into Action with Reels
On October 1st, student loan payments will resume after a 3-year hiatus. Here's what the change means for American consumers and marketers as we head into the 2023 holiday season.
New Engen VP of Performance Marketing Kevin Goodwin on the opportunity cost of marketing promotions, and recommendations for how to invest your marketing dollars elsewhere.
New Engen VP of Performance Marketing explains why marketers should be push back against binary marketing rules.
Instead of being discouraged by the shopping "lull" between Labor Day and Thanksgiving, marketers should use this period to set their Holiday 2023 marketing campaigns up for success.
When it comes to AI, the Influencer Marketing space already has a competitive advantage. New Engen VP of Performance Marketing Kevin Goodwin explains why.
For marketers haunted by their 2020 and 2021 comps, 2024 should mark a return to normalcy. New Engen VP of Performance Marketing Kevin Goodwin explains how, and why it's important.
Quick SEO wins to unlock organic brand reach and drive success this holiday season and beyond.
Part 1 of the New Engen Holiday 2023 Guide highlights the economic factors influencing consumer spending, and key strategies for marketers to implement this holiday season.
Programmatic Advertising best practices to leverage this 2023 Holiday Season, according to our experts at New Engen. Read more here.
The U.S. launch of WeAre8, an ambitious new social-good media app, has generated buzz thanks to some amazing, sounds-too-good-to-be-true metrics. But is it right for all brands? “I think it would definitely interest brands that care more about brand safety and privacy,” says Kevin Goodwin.
Acorn Influence, a New Engen company, developed an innovative brand ambassador program to level up the influencer marketing strategy of its client, a leading multinational consumer healthcare company.
Things escalated for Twitter in July, as competitor apps like Spill gained traction and Meta delivered what could be the final blow when it launched Threads. Then, Elon Musk announced a Twitter rebrand, with a new name and logo, “X.” Here’s what to make of the latest news.
Despite efforts to attract and retain advertisers, Snapchat’s ad sales were down for the second quarter in a row. Learn what industry leaders think about the news, and why they think the social media platform is struggling to compete with key players.
Here's our advice for businesses and marketers as they brace for the looming UPS strike.
Learn how to leverage affiliate marketing and drive digital media growth with 2023 best practices & trends from LT Partners, a New Engen company.
New Engen experts weigh in on Meta's new app, Threads, and what it could mean for brands and marketers.
It’s 2023, which means that the time to leverage your 1st party data is now. And thanks to our brand new New Engen x Meta Conversions API Gateway, it’s never been easier.
Dive deeper into this transformative partnership between New Engen and LT Partners, a rapidly growing and industry-leading partner marketing agency.
New Engen VP of Performance Marketing Adam Telian shares his advice for marketers on how best to proceed as we enter the post-signal era.
Discover our winning formula! Dive into the case study where Google showcases our online sales success. Check out the insights and strategies that earned us the prestigious Premier Partner Award.
For the last seven months, Twitter has experienced seismic shifts under the leadership of Elon Musk. Now, the company is getting a new CEO. Here’s what New Engen leaders believe the news could mean for advertisers, and what they are recommending to clients on how best to proceed.
Coming into 2023, we predicted that many brands would feel the aftershock of being unprepared for the migration to GA4. With the deadline fast approaching, we want to do our part to help you avoid a GA4 hangover.
Elon Musk announced that Twitter is getting a new CEO, Linda Yaccarino. Here’s what the shift could mean for advertisers, and how Yaccarino might tackle the biggest challenges facing the company after seven months of Musk’s leadership.
Acorn Influence, a New Engen company, and the hub of the agency’s influencer practice, is launching their Performance Creator full-service solution, providing strategy, planning, and activation tools, to help brands scale their influencer marketing investments.
We’d be remiss to leave creators out of the conversation around marketing and generative AI, so we asked the experts at Acorn Influence to weigh in. Their main takeaway? Consumers value authenticity, which is why AI influencers won’t replace the real thing.
Our agency Research, Strategy, & Insights (RSI) team keeps tabs on all the latest consumer and industry trends. So in honor of Earth Day, we’re bringing you a roundup of recent New Engen RSI reports covering sustainability and business in 2023.
You can’t make it far very on the internet these days without running into a news article, blog post, or tweet about generative AI. And now it’s our turn to join in on the fun - here’s how New Engen leaders are thinking about generative AI, and their predictions for what’s next.
It's time to ideate on how to bring creator content into the broader digital realm, where we can measure full-funnel attribution and build genuine relationships with consumers. To maximize their investment in creator content, marketers must go beyond social media and embrace new channels.
A TikTok ban won’t address the systemic problems with data privacy in the United States. “We have zero precedent for a nation-wide ban of such a popular technology and entertainment platform,” said Kevin Goodwin, VP of performance marketing at New Engen.
Are you hesitant to invest in TikTok due to concerns about its ties to the Chinese government and potential spyware allegations? TikTok's ad execs are debunking 16 common myths about the app, including ownership, ties to the Chinese government, content moderation, data use, and surveillance.
TikTok has become one of the fastest-growing social media platforms, and brands are eager to tap into its potential.
Is TikTok's potential ban leaving your marketing strategy in the dark? With 150M monthly U.S. users, the platform's uncertain future has advertisers worried.
On 3/15, the Biden administration threatened to ban TikTok, casting uncertainty over the app's future in the US. The implications are widespread for marketers and users alike, but it's not all gloom and doom. Here's our take on the current state of TikTok and what marketers can do to plan ahead.
More companies are using AI-powered tools and technology to improve accessibility in the digital world — read on to learn why boosting accessibility is a top priority for brands across industries.
What did we have to say on International Women’s Day? A lot! Click to learn how international organizations are prioritizing gender equality and empowerment in digital education and innovation.
Kevin Goodwin, VP of Performance Marketing at New Engen, and Head of Research, Strategy, and Insights, Anna Otieno share their insights on the latest privacy concerns regarding TikTok.
Roku’s tapping into the social space, making some popular influencers more accessible than ever.
AI, automation, and programmatic ad buying have completely changed the marketing game. Are you ready to embrace the future of automated marketing? Kevin Goodwin, VP of Performance Marketing at New Engen, highlights why marketers must embrace automation — and why it's a good thing.
New Engen CEO, Justin Hayashi, spoke with Advertising Week’s, AW360, to discuss the major trends and shifts happening that are critical for marketers to keep up with.
Did you catch the Super Bowl? Then you may have seen a partnership between a leading automaker and popular streaming platform - click to see where product placement in content highlights sustainability in practice.
Latte, cold brew, decaf, oh my! — check out how Gen Z influencers are fueling a new wave of coffee appreciation and ethical brand practices.
Black History Month is coming to a close - read on to find out how Snapchat is continuing to amplify Black creators and talent.
Brands will up their partnerships to meet consumer push for authenticity, transparency and responsibility.
Smart and accessible immersive shopping changes 1st party data norms and optimizes e-commerce engagement.
Navigate the ever-evolving digital marketing landscape with expert predictions from New Engen's leaders.
Inflation and environmental concerns drive consumers to explore creative circularity and functional reCommerce.
Social media subscriptions let members enjoy exclusive features — learn how expanded features of these subscriptions can widen brands’ reach and raise levels of customer engagement
Online shoppers search for the best prices and delivery dates — check out how one Amazon offering aims to help e-commerce brands grow and to give consumers more of what they want.
E-commerce is driven by increasingly immersive experiences — read on to learn about how one app is bringing new ways of shopping to the beauty space.
Buy Now, Pay Later is the runaway hit this holiday. Take a look at how it’s expanding for shoppers looking to turn squeezed budgets into holiday magic.
Holiday favorites come in many shapes and sizes — check out how two brands are teaming up to offer a festive holiday meal kit that taps into the power of Christmas movies and sweet treats.
This holiday shopping season has retailers on their toes to serve up the best deals and capture consumer attention. Read on to see how New Engen’s Holiday Guide is helping businesses navigate the busiest time of the year!
Tis the season ... to make sure you can return those gifts you’re not sure about! The era of “hassle-free returns” might be coming to an end. Find out what changes retailers are making to their return policies.
Luxury resale is taking off, largely because it appeals to shoppers’ thrifty nature and appetite for quality goods. Understanding reCommerce is key for retailers across industries and categories. See how online resale will impact luxury shopping and buying.
Consumers want to support brands that align with their values and REI comes through with a major value-forward move ahead of the biggest shopping day of the year. See what we can learn from one outdoor retailers’ Thanksgiving message.
We’re less than a year away from Google deprecating Universal Analytics in favor of Google Analytics 4 (GA4) - the next generation of the platform. With the changeover, a few key metrics will look different which will impact existing measurement programs.
Have you ever heard that expression “Age before beauty" ... if you’re questioning why “age” and “beauty” are positioned as opposites, you’re going to be nodding along when you read what The Body Shop is up to! Check it out in today’s RSI trend bite.
Are you tired? ‘cause you’ve been running through our minds all day 👟. ... this is awkward. Let’s get into today’s trend article.
The 2022 holiday season is here! As we get into this expanded season, we see the consumer and brand landscapes changing. Digital marketing approaches that incorporate the guidance outlined in the following trends will be more prepared to succeed in the dynamic holiday shopping marketplace.
Subscription boxes come in all shapes and sizes — find out how some brands are navigating the ins and outs of changes to the sub box market, spurred on by inflation and budget-focused shopping behaviors.
Neon has debuted an NFT vending machine. Open 24-hours a day, the vending machine accepts U.S. credit and debit cards in exchange for a unique code in a box which is linked to the purchased NFT. Buyers then use the code to access their purchase on Neon’s platform.
Amazon has expanded its suite of health care solutions with the introduction of an Alexa-based physician service.
It's clear: the metaverse is here to stay. Brands need to extend into the metaverse by developing direct-to-avatar offerings in order to establish a solid position in the virtual economy.
The only way to stay relevant is to evolve. TikTok’s embracement of longer-form video content is a move meant to appeal to more types of creators. Longer videos present potential to keep viewers on the platform longer and offer more opportunities for monetization.
In this blog post, we unpack how an Amazon Marketplace strategy informed by holistic cross-channel insights can help brands unlock incremental revenue opportunities in a time when eCommerce marketers are seeing channel-specific decline due to iOS updates.
Rihanna’s brand will soon be yet another player to launch virtual products or experiences in the metaverse. Fenty will join brands across industries including Nike, Miller Lite, Ralph Lauren, Gucci, Ferrari, Burger King, and American Eagle.
Google has announced it will phase out web-based Universal Analytics next year and roll out the web and app-based Google Analytics 4 (GA4). This overhaul comes as Google and other companies tackle increased consumer privacy expectations and complex international privacy legislation and regulation.
Pinterest has launched a new feature which lets creators download and share content across social channels. The new functionality, called Pin Sharing, works with Idea Pins, the platform’s video-first pin format, which was debuted in May 2021.
Adidas is one of the first major brands to trial TrusTrace Material Traceability & Compliance—a blockchain sustainability verification solution for fashion and apparel.
Move over, Pantone. There’s a new color specialist in town. Yves Saint-Laurent’s Rouge Sur Mesure powered by Perso is a smart device that lets users customize lip colors at home.
Happy International Women’s Day 2022! Today, we look at how one Twitter bot is working to #BreakTheBias through a combination of creativity and technology to hold brands accountable for gender equality in the workplace.
Buy Now, Pay Later (BNPL) options deliver a practical, interest-free solution, minimizing the sting of large upfront purchases by breaking out the cost into a few interest-free payments.
TikTok recently announced it would expand its 3-minute cap on videos to 10-minutes. This signals a move to appeal to even more types of content creators.
The metaverse is here, and now fashion brands are taking advantage of a rapidly-growing opportunity. In this blog post, we unpack the metaverse opportunity for fashion brands.
How to identify what’s most important to your audience, turn words into actions, make an impact, and remain authentic.