*The following is a summary of an article originally published by Retail TouchPoints on October 12th, 2023.
SEATTLE, WA - In the fast-paced world of AI, it offers a unique chance to enhance accessibility in the retail industry.
Hesitation among marketers about embracing AI is not uncommon, but Anna Otieno, our Head of Research, Strategy, and Insights, recently addressed these concerns in a feature on Retail TouchPoints. Her insights shed light on how AI can transform uncertainty into opportunity.
"Immersive digital technologies will only continue to expand both in reach and accessibility in the coming years. Brands should use the shift as an opportunity to consider and prioritize consumers with different abilities to deepen their inclusion in the industry, while using the science and tech at hand to push for greater, more effective solutions to meet their needs."
In this article, Anna breaks down the following:
Read the full article on Retail TouchPoints.
About Retail TouchPoints
Retail TouchPoints (RTP) is an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels. RTP provides an array of editorial opportunities and content designed to guide retail companies in their quest for long-term success. Focusing on the importance of thinking innovatively in a new media climate, we provide optimal vehicles to share industry insights and announcements, such as digital newsletters, video and audio podcasts.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.