*The following is a summary of an article originally published by Advertising Week on April 7, 2023.
While marketers continue to double down on their investment in creator content, many are not maximizing its true value potential. Why does the gulf between winning creator content and performance marketing still exist? Because brands are still keeping their creator content bound to social media when it's time to ideate on how to bring creator content into the broader digital realm where we can measure full-funnel attribution.
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About Acorn Influence
Acorn Influence, a New Engen company, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. We drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Our “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.