Quoted in Digiday: Kelly Dye on the Challenges Facing Diverse Creators

*The following is a summary of an article originally published by Digiday on February 22nd, 2024.

SEATTLE, WA - Pixability is teaming up with Culture Genesis, a Black-owned YouTube network, in its latest effort to drive more advertising investment toward underrepresented YouTube creators. This move comes on the heels of Pixability’s Inclusive Media Initiative, launched last October, which connects diverse creators with brands and agencies.

The news speaks to the wider conversation happening in the influencer space around scalability, pay equity, and privacy, particularly for creators with diverse backgrounds and experiences.

“If you have to capture twice the amount of job opportunities to receive the same paycheck for a career that often starts as a side hustle, diverse creators might take longer to gain financial solvency or may decide the pay is not worth the effort,” says Kelly Dye, VP of Influencer Strategy (formerly VP of Product & Innovation) at Acorn Influence, a New Engen Company.

Read the full article on Digiday.

⭐️ Hear more from Kelly in Digiday's Media Buying Briefing from February 26th, 2024:

“By removing all political bias from influencers, we are also removing their ability to influence for change and the opportunity to align our brands with important causes that address inequities and injustice."

About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.

About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

About Acorn Influence
Acorn Influence, a New Engen company, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth. They drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Their “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.

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