In the News: Of All the Concerns Marketers May (or May Not) Have About TikTok Right Now, the Pixel Isn’t One of Them

*The following is a summary of an article published by Digiday on March 29th, 2023.

SEATTLE, WA - As TikTok's future in the U.S. remains uncertain due to ongoing security concerns, marketers are left wondering about the fate of their paid media strategy on the popular app. Check out some key points, referenced from the Digiday article, below.

  • Despite concerns over TikTok's security, marketers are not worried about the pixel, the tracking code on the app. Adam Telian, shares his insight on the topic (and why, for some New Engen clients, the pixel actually is a concern).
  • Contingency plans for a potential ban are a bigger concern as TikTok has become an essential part of their paid media.
  • The pixel works as it should, and marketers are satisfied with the amount of data collected.
  • However, some marketers, particularly those in highly regulated industries, remain cautious as a misconfigured pixel could violate privacy regulations.
  • In a recent Digiday article, our very own VP of Media Services, Adam Telian, shares his insights on the topic.

Read the full article on Digiday.

Want to learn more about how New Engen is navigating TikTok? Check out our recent article.

About DigiDay:
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with an expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.

About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle.

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