*The following is a summary of an article published by Digiday on March 29th, 2023.
SEATTLE, WA - As TikTok's future in the U.S. remains uncertain due to ongoing security concerns, marketers are left wondering about the fate of their paid media strategy on the popular app. Check out some key points, referenced from the Digiday article, below.
Read the full article on Digiday.
Want to learn more about how New Engen is navigating TikTok? Check out our recent article.
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About New Engen
New Engen is a performance marketing agency helping brands find breakthroughs to unlock and accelerate growth. Born digital, tech-forward, and performance-driven, we lean on a data-driven, agile approach to marketing strategy and creative development to help brands outpace their competitors and stay ahead of the ever-evolving digital ecosystem. New Engen is based in Seattle.