In the News: The Ad World Is Changing Dramatically, and We All Need to Change with It

SEATTLE, WA - New Engen CEO, Justin Hayashi, spoke with Advertising Week’s, AW360, to discuss the major trends and shifts happening that are critical for marketers to keep up with.

It’s not an exaggeration to say that everything we know about the ad world is set to change radically over the next few years— and the pace of that change is only accelerating.

Read the full article.

About Advertising Week:
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

About AW360: A Blog and Podcast from Advertising Week
Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

About New Engen
New Engen is a performance marketing agency empowering marketing program transformation across the funnel to help brands unlock profitable growth and maximize ROI. Born digital, measurement-led, content-powered, and performance-driven, we deliver agile, customer-focused marketing strategies and lean into new tactics and innovations to stay ahead of the ever-evolving digital ecosystem.

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