*The following is a summary of an article originally published by Digiday on March 4th, 2024.
SEATTLE, WA - The continuous flood of content creators entering the market has fueled fierce competition between platforms and among influencers themselves. While AI applications like AI avatars and in-app shopping have offered some relief to these strains, they also come with their own set of issues. Ultimately, there’s a lack of consensus among industry leaders around the role that AI should play, and how to best reconcile concerns of ethics and authenticity.
As far as Kelly Dye, VP of Influencer Strategy at Acorn Influence, a New Engen company, is concerned? The best use cases for AI are the ones aimed at optimization and scale. AI avatars, on the other hand, are antithetical to the “real content from real people” principle that the industry is built on.
Read the full article on Digiday.
About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
About Acorn Influence
Acorn Influence, a New Engen company, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth. They drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Their “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.