In the News: Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO

*The following is a summary of the Digiday article, “Here are Linda Yaccarino’s likely top priorities as Twitter’s new CEO,” published on May 17th, 2023.

Seattle, WA - Last week, Elon Musk took to Twitter to announce the appointment of Lisa Yaccarino, who will replace him as the company’s CEO. It’s a long road ahead for Yaccarino, who is tasked with righting the ship and getting advertisers back on board with Twitter. In this article, industry leaders shared their predictions for what they believe Yaccarino will focus on in the coming months:

  • Rebuild and recruit new talent for teams across the organization, with a focus on sales
  • Expand and monetize Twitter’s video capabilities
  • Attempt to rein in Musk to assuage and attract advertisers
    • “After all, if Yaccarino truly has full control over the reins, it will be a long road to return to previous revenue levels,” says Adam Telian, VP of Performance Marketing at New Engen.

Read the full article on Digiday.

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Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.

About New Engen
New Engen is a performance marketing agency empowering marketing program transformation across the funnel to help brands unlock profitable growth and maximize ROI. Born digital, measurement-led, content-powered, and performance-driven, we deliver agile, customer-focused marketing strategies and lean into new tactics and innovations to stay ahead of the ever-evolving digital ecosystem.

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