February 1st, 2024
*The following is a summary of an article originally published by MarTech Edge on January 31, 2024.
SEATTLE, WA - In the first few days of the new year, Google announced that it was launching a new feature, Tracking Protection, to 1% of Chrome users. These users are now defaulted to restricted third-party cookies. As Google moves toward the formal deprecation of cookies which has been slated for 2024. Lacie Thompson, Chief Growth Officer at New Engen, spoke with MarTech Edge about the news.
“Performance marketing and brand marketers are having a moment of convergence. As we move into 2024 and have less visibility with the continued deprecation of 3rd party cookies, marketers will have to rely on more expansive measurement sets. They’ll also have to rely more on their expertise and common sense about how people engage with brands. Working to incorporate research and insights, industry intelligence, and audience segmentation, motivations and their journey into the media strategy will become more common practice. Designing performance marketing to engage throughout the entire journey and understanding the right way to measure effectiveness is the North Star."
Read the full article on MarTech Edge.
About MarTech Edge
MarTech Edge is a digital publication that covers anything and everything that happens at the crossroad of marketing and technology. MTE encompasses industry news, informative blog posts, C-Suite interviews of marketing and tech leaders, insightful podcasts, and more.
About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.