Quoted in Digiday: Kelly Dye on Cirque du Soleil's Influencer Program

*The following is a summary of an article originally published by Digiday on October 31, 2023.

SEATTLE, WA - Cirque du Soleil, celebrated for its breathtaking performances, is now stepping into the influencer marketing arena. With a network of over 1,500 artists and a remarkable combined social media following of 35 million, this iconic entertainment group is introducing an innovative influencer network. This strategic move offers brands a distinct opportunity to collaborate with Cirque du Soleil artists on captivating social-first content.

The new influencer network isn't just about advertising; it's about tapping into the artists' remarkable engagement and fan base to create unique products for brand partnerships, shifting Cirque du Soleil's role from live performances to a dynamic branded content creator.

Kelly Dye, VP of Marketing at Acorn Influence, weighed in on this next move: "If you have all of these employees and they have influence already, all boats rise in the tide if you're able to utilize those influencers to help market and expand your reach of your product or your brand."

Read the full article on Digiday.

About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.

About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

About Acorn Influence
Acorn Influence, a New Engen company, is a leading and innovative creator marketing solution that generates genuine relationships between consumers, shoppers, creators, and brands by curating and amplifying actionable content. Their integrated influencer network, technology, and campaign solutions are the choice of more than 50 of the world's leading advertisers, including household names like General Mills, Mondeléz, Coca-Cola & more. From influencer curation to content development, media deployment and measurement, Acorn Influence has developed a seamless process to create maximum impact and drive accountable growth. They drive client satisfaction by anticipating their needs, constantly bringing new opportunities to their attention, and through seamless, agile execution. Their “best in class” recruitment practices, unique tech-enabled solutions, and digital expertise drive impactful storytelling across the full marketing funnel and diverse audiences.

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