*The following is a summary of the Advertising Week article, “Performance Marketing Audience Targeting in the Post Signal Era,” published on June 5th, 2023.
Seattle, WA - The signal-loss era is upon us, and performance marketers are reckoning with the fact that the days of Google and Meta-supported audience-driven marketing are ending. In the Advertising Week article, “Performance Marketing Audience Targeting in the Post Signal Era”, New Engen VP of Performance Marketing, Adam Telian, lays out the most critical actions performance marketers can take to find success in a post-signal world:
Read the full article on Advertising Week.
About Advertising Week
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About New Engen
New Engen is a performance marketing agency empowering marketing program transformation across the funnel to help brands unlock profitable growth and maximize ROI. Born digital, measurement-led, content-powered, and performance-driven, we deliver agile, customer-focused marketing strategies and lean into new tactics and innovations to stay ahead of the ever-evolving digital ecosystem.