Quoted in Digiday: Kevin Goodwin on the Potential U.S. TikTok Ban

*The following is a summary of an article originally published by Digiday on March 13th, 2024.

SEATTLE, WA - This week marks a renewed call by U.S. lawmakers to ban TikTok, as the House of Representatives voted on Wednesday to move forward with a bill that would make it illegal to host or distribute the app in the United States. The decision now lies with the Senate.

The news has reignited fears about what the decision could mean for marketers on the platform. Kevin Goodwin, VP of Digital Marketing at New Engen, shared his perspective with Digiday:

“This [the ban] feels like the most legitimate threat to it from our point of view, and so whereas previously, our response was, ‘let’s wait and see,’ I think now I would say our response is, we’re starting to have conversations around the implications of this and the ramifications of it.”

Read the full article on Digiday.

About Digiday
Digiday is a media company and community for digital media, marketing, and advertising professionals. We cover the industry with expertise, depth, and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences, and resources for our industry. Digiday is a Digiday Media brand.

About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Subscribe to
New Engen Insights