Featured in Authority: Andrew Richardson on Effective Data Use

SEATTLE, WA—Data is a powerful tool that, when leveraged correctly, can fuel business growth. However, many brands struggle to collect, manage, and measure their data effectively. New Engen SVP of Advanced Analytics & Measurement, Andrew Richardson, sat down with Authority Magazine to discuss the mechanics of data-driven decision-making, the challenges and opportunities facing businesses in today’s landscape, and more. Plus, Andrew candidly shares some of the key professional and personal experiences that have shaped his career and led him to New Engen.

Here are a few takeaways from Andrew’s interview with Authority Magazine:

  • Leaders should embrace feedback to foster an environment of openness and shared learning.
  • Effective adoption of new technologies, tools, and processes requires buy-in from stakeholders at all levels.
  • Clear objectives, backed by strong leading and lagging indicators, are critical to measuring the return on data investment successfully.
  • “Data-driven does not mean more dashboards. Dashboards inherently don’t do anything, but the ability to analyze data does.”

Check out the full conversation here.

About Authority Magazine
Authority Magazine, a Medium publication, is devoted to sharing in-depth, and interesting interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. We use interviews to draw out stories that are both empowering and actionable. We believe that good stories should feel beautiful to the mind, heart, and eyes.

About New Engen
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey – maximizing it, measuring it, and repeating it. Through a collective passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

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