In the News: Welcome to Our Hyper Automated Marketing Future—And Why It’s a Good Thing

SEATTLE, WA - Are you ready to embrace the future of automated marketing? From Google's Performance Max to Facebook's Meta Advantage+, AI and automation advancements are changing ad buying and marketing profoundly. In an article published by, Kevin Goodwin, VP of Performance Marketing, dives into why this hyper-automation is a good thing and how it can help marketers create inspiring ad campaigns.

It’s been hard to miss the headlines about ChatGPT, the new viral artificial intelligence chatbot trained to generate eerily human-like responses and Dall-E, an AI illustrator that humans can use to create mind-blowing images. Both are a glimpse of our weird and wonderful tech future.

Read the full article.

AiThority covers the Artificial Intelligence (AI), Machine Learning (ML), Blockchain, AR, VR, & SaaS verticals, through editorial insights, trends & benchmarks.

About New Engen
New Engen is a performance marketing agency empowering marketing program transformation across the funnel to help brands unlock profitable growth and maximize ROI. Born digital, measurement-led, content-powered, and performance-driven, we deliver agile, customer-focused marketing strategies and lean into new tactics and innovations to stay ahead of the ever-evolving digital ecosystem.

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