Targeted bid strategy resulted a 141% lift in revenue and 181% increase in ROAS

New Engen x Graco Case Study Byline

ne x graco online sales
The challenge

Grow online sales at an efficient ROAS

Graco wanted to increase return across their marketing programs. The challenge for us: increasing conversion volume on search engine marketing (SEM) campaigns, including both search and shopping, at an efficient ROAS.


What we achieved

Case Study Results Graco Revenue
Case Study Results Graco ROAS
Case Study Results Graco Spend

Our approach

Focus on higher intent searches

As one one of the longest standing brands in the baby gear space and a household name for baby products, search volume for Graco’s brand name is high but not all search queries for their brand indicated intent to purchase. We adopted a more targeted strategy, bidding on users with higher purchase intent. This shift made more efficient use of SEM dollars and resulted in a meaningful lift in sales through the channel.

Google Premier Partner Award - Online Sales 2022

Recognized by top channel partners

This best-in-class ecommerce campaign won us a Google Premier Partner of the Year award for online sales in U.S. and Canada.

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